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MACMA Announces New Free Membership Model 

Thank you for being a part of the Community that is so important to the Media, Audience & Content Marketing Association (MACMA). Your active involvement and participation in media topics are what makes MACMA so important and invaluable.

MACMA has embarked on a bold new plan to make the benefits of being a part of MACMA accessible to a larger audience.  MACMA membership is now free for everyone, and you are no longer required to pay to get access to the benefits of membership.

When you join MACMA, you will receive the following benefits:

• Access to enriching education and learning opportunities
• Networking avenues to foster connections within the industry
• Engaging and enlightening content through The Audience Architect Podcast
• Industry webinars featuring case studies and candid conversations with industry experts
• Valuable insights through an informative newsletter
• Exclusive discounts for MACMA and partner events

The process to join MACMA is the same regardless if you are a returning member or if you are joining for the first time.  You can easily JOIN OR RENEW NOW by CLICKING HERE .  You will be updating your membership profile during this process.  Within a few days, you will then receive an email confirming your membership.

If you have questions, please call or email Tim Bower at [email protected] or call 856-257-8117.

Thank you for your ongoing support and participation in MACMA. Together, we will continue to thrive and reshape the media, audience, and content marketing landscape.

The Ultimate Resource for Media, Audience, and Content Marketing Professionals

Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.

Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.

Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Episode 11: Navigating the Zero Click World with Tahnee Perry
Episode 12:  Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
Episode 13: Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
Episode 14: The Power of Data and its Impact on Audience Growth and Engagement
Episode 15: Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

Full information on the MACMA Podcasts can be found HERE

 MACMA Recorded Webinars

Did you miss a live MACMA Webinar?  Are you a current MACMA Member? 
MACMA Members can access the MACMA Recorded Webinars by clicking HERE.

Not yet a MACMA Member?  CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits.

Recent MACMA Webinars: 
(click here for full webinar descriptions)

Title:  Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023
Speakers:  Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant

Title:  Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023
Speaker:  Lindsey Griffith, Manager of Data Technology at Endeavor Business Media

Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023 
Speakers:  Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital