The Media, Audience & Content Marketing Association (MACMA) | Audience Engagement

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Our Vision and Mission

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The Audience Architect Podcasts + Newsletter Articles

Reach vs. Engagement: What Truly Drives Growth in a Media Company?

Reach vs. Engagement: What Truly Drives Growth in a Media Company?

Reach vs. Engagement: What Truly Drives Growth in a Media Company?

Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

Big Shifts, Bold Moves: Scott Jamieson on Reinventing B2B Media

At MACMA, we believe in the power of marketing and media to drive positive change and innovation.

Lisa Pistilli, President

Upcoming Webinars and Events

Wed, Sep 24
Monetize This: Real Strategies For Audience Growth + Revenue Innovation - Registration will open soon!
The Chicago Yacht Club
Register Now
Sep 24, 2025, 9:00 AM – 5:00 PM
The Chicago Yacht Club, 400 E Monroe St, Chicago, IL 60603
Top industry experts discuss the future of marketing, featuring keynotes, panels, and networking opportunities.
Fri, Dec 05
FIPP NYC Insider Event + THE MACMA Holiday Party
Hearst Tower
Register Now
Dec 05, 2025, 8:30 AM – 4:00 PM
Hearst Tower, 300 West 57th Street, New York, NY 10019
Meet industry professionals over drinks and share insights in an informal setting. Networking galore! - Registration will open soon!

Join The Media, Audience & Content Marketing Association

Empower the Marketing and Media Community

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