
MACMA Days 2025 - FutureProof: Redefining Media, Audience, and Leadership
FutureProof 2025: Redefining Media, Audience, and Leadership. Next-generation strategies in audience engagement, content innovation, and leadership evolution. With a focus on actionable insights, the event brings together top industry professionals to explore cutting-edge solutions for navigating privacy challenges, leveraging data-driven storytelling, and adapting to the rapidly changing media, publishing, and events landscapes.
This event will be held at the Hearst Tower in New York City, New York.
April 2, 2025 - Day 1: MasterClass & Insightful Sessions (separate registration fee required)
REGISTER FOR MACMA DAYS 2025 BY CLICKING HERE
MasterClass & Insightful Sessions - Wednesday, April 2, 2025 MasterClass Time: 1:00 - 4:00pm MasterClass session only: $1,000.00 MasterClass fee if attending April 3, 2025: $800.00
MasterClass (All three sessions for one registration rate):
- 12-1pm - Registration
- 1 pm - 2 pm - Navigating the Privacy & AI Readiness Tightrope: Turning Compliance into Competitive Advantage
Speakers: Amanda Landsaw, Chief Marketing Officer, Endeavor Business Media; Bettina Lippisch, Vice President, Privacy & Data Governance, Omeda Explore strategies to leverage privacy compliance for a competitive edge.
- 2 pm - 3 pm - Retention: The Secret Weapon for Audience Growth and ROI
Speaker: Ruth Stevens, President, eMarketing Strategy Group Uncover the importance of retention marketing and its impact on business growth.
- 3 pm - 4 pm - Breaking the Cycle: Transforming B2B Marketing Strategies to Escape the Insanity Loop
Speaker: Jack Borie, Chief Marketing Officer UBIX.AI Learn how to innovate B2B marketing strategies for success in the digital age.
- 4 pm - 5 pm - Cocktail Reception + Networking
April 3, 2025 - Day 2: Engaging Content & Networking
REGISTER FOR MACMA DAYS 2025 BY CLICKING HERE
Industry Day - Thursday, April 3, 2025 Industry Day Registration: Publishers: $650.00 Suppliers/Consultants/Vendors: $750.00
Sessions Include:
- 9:30 am - 10 am - The Attention Journey
Speakers: Ian Edgar, Creative Consultant, Former VP of Creative Strategy & Video Programming at Condé Nast Embark on a journey of attention-grabbing strategies and disruptive innovations.
- 10 am - 10:30 am - Mini Version: Breaking the Cycle: Transforming B2B Marketing Strategies to Escape the Insanity Loop
Speaker: Jack Borie, Chief Marketing Officer UBIX.AI This condensed masterclass aims to equip attendees with actionable insights and strategies that can be immediately implemented to enhance their B2B marketing efforts and drive business growth.
- 11 am - 12 pm - Disruption Jams
Join industry experts as they discuss the art of disruption, innovative strategies, and driving success in a dynamic market.
- 1 pm - 1:45 pm - Keynote Speakers:
Devin Emery, Chief Content Officer at Morning Brew Jacob Donnelly, Founder, A Media Operator
Featured Content:
- 2:15 pm - 3:30 pm - Navigating Tech Hurdles in Audience Email Marketing Efforts
Speakers: Joyce Neth, VP Director of Audience Development & Research at Watt Global Media; Jamie Archibald, Audience Development & Digital Media Consultant; Rob Keenan, President of Keenan Media Discover valuable insights on overcoming tech hurdles in email marketing strategies as technology plays an increasingly crucial role in audience development.
- 3:30 pm - After Sessions:
Conclude the day with networking opportunities and cocktails, where you can connect with industry leaders, share insights, and foster valuable relationships
Secure your spot now for MACMA Days 2025 and be a part of an unforgettable experience that redefines the future of media, audience, and leadership.
SPECIAL THANKS TO OUR ANNUAL SPONSORS
2025 PRESENTING SPONSORS
2025 SUPPORTING SPONSORS
2025 COMMUNITY SPONSORS
Cambey & West Leverage Lab
2025 ASSOCIATE SPONSORS
360 Media Direct 7 Knots Digital AdvantageCS Enhancio Enliven Data Solutions January Spring Parameter1 FIPP

MACMA Announces New Free Membership Model
Thank you for being a part of the Community that is so important to the Media, Audience & Content Marketing Association (MACMA). Your active involvement and participation in media topics are what makes MACMA so important and invaluable. MACMA has embarked on a bold new plan to make the benefits of being a part of MACMA accessible to a larger audience. MACMA membership is now free for everyone, and you are no longer required to pay to get access to the benefits of membership.
When you join MACMA, you will receive the following benefits:
- Access to enriching education and learning opportunities
- Networking avenues to foster connections within the industry
- Engaging and enlightening content through The Audience Architect Podcast
- Industry webinars featuring case studies and candid conversations with industry experts
- Valuable insights through an informative newsletter
- Exclusive discounts for MACMA and partner events
The process to join MACMA is the same regardless if you are a returning member or if you are joining for the first time. You can easily JOIN OR RENEW NOW by CLICKING HERE . You will be updating your membership profile during this process. Within a few days, you will then receive an email confirming your membership.
If you have questions, please call or email Tim Bower at [email protected] or call 856-257-8117.
Thank you for your ongoing support and participation in MACMA. Together, we will continue to thrive and reshape the media, audience, and content marketing landscape.

The Ultimate Resource for Media, Audience, and Content Marketing Professionals
Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.
Episodes Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.
Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4 Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance Episode 11: Navigating the Zero Click World with Tahnee Perry Episode 12: Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White Episode 13: Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit Episode 14: The Power of Data and its Impact on Audience Growth and Engagement Episode 15: Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing
Full information on the MACMA Podcasts can be found HERE
MACMA Recorded Webinars
Did you miss a live MACMA Webinar? Are you a current MACMA Member? MACMA Members can access the MACMA Recorded Webinars by clicking HERE.
Not yet a MACMA Member? CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits.
Recent MACMA Webinars: (click here for full webinar descriptions)
 Title: Lead Generation - Best Practices and Tools Recorded: Thursday, August 24, 2023 Speakers: Sandra Kehoe, Marketing Director, Sales at Emerald X Meg Estevez, Marketing Consultant

Title: Unleashing the Power of Customer Data Platforms in B2B Media Recorded: Thursday, June 15, 2023 Speaker: Lindsey Griffith, Manager of Data Technology at Endeavor Business Media

Unlocking Digital Audiences: the GA4 Moment and Cookies Recorded: Friday, March 10, 2023 Speakers: Patricia McGuinness, President, SBM Audience Development Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital
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