MACMA Days 2025 - FutureProof: Redefining Media, Audience, and Leadership

FutureProof 2025: Redefining Media, Audience, and Leadership. Next-generation strategies in audience engagement, content innovation, and leadership evolution. With a focus on actionable insights, the event brings together top industry professionals to explore cutting-edge solutions for navigating privacy challenges, leveraging data-driven storytelling, and adapting to the rapidly changing media, publishing, and events landscapes.

This event will be held at the Hearst Tower in New York City, New York.  

April 2, 2025 - Day 1: MasterClass & Insightful Sessions (separate registration fee required)

REGISTER FOR MACMA DAYS 2025 BY CLICKING HERE

MasterClass & Insightful Sessions - Wednesday, April 2, 2025
MasterClass Time: 1:00 - 4:00pm
MasterClass session only: $1,000.00
MasterClass fee if attending April 3, 2025: $800.00 

MasterClass (All three sessions for one registration rate):

• 12-1pm - Registration
• 1 pm - 2 pm - Navigating the Privacy & AI Readiness Tightrope: Turning Compliance into Competitive Advantage
  Speakers: Amanda Landsaw, Chief Marketing Officer, Endeavor Business Media; Bettina Lippisch, Vice President, Privacy & Data Governance, Omeda
  Explore strategies to leverage privacy compliance for a competitive edge.
• 2 pm - 3 pm - Retention: The Secret Weapon for Audience Growth and ROI
  Speaker: Ruth Stevens, President, eMarketing Strategy Group
  Uncover the importance of retention marketing and its impact on business growth.
• 3 pm - 4 pm - Breaking the Cycle: Transforming B2B Marketing Strategies to Escape the Insanity Loop
  Speaker: Jack Borie, Chief Marketing Officer UBIX.AI
  Learn how to innovate B2B marketing strategies for success in the digital age.
• 4 pm - 5 pm - Cocktail Reception + Networking

April 3, 2025 - Day 2: Engaging Content & Networking

REGISTER FOR MACMA DAYS 2025 BY CLICKING HERE

Industry Day - Thursday, April 3, 2025
Industry Day Registration: 
Publishers: $650.00
Suppliers/Consultants/Vendors: $750.00 

Sessions Include:

• 9:30 am - 10 am - The Attention Journey
  Speakers: Ian Edgar, Creative Consultant, Former VP of Creative Strategy & Video Programming at Condé Nast
  Embark on a journey of attention-grabbing strategies and disruptive innovations.
• 10 am - 10:30 am - Mini Version: Breaking the Cycle: Transforming B2B Marketing Strategies to Escape the Insanity Loop
  Speaker: Jack Borie, Chief Marketing Officer UBIX.AI
  This condensed masterclass aims to equip attendees with actionable insights and strategies that can be immediately implemented to enhance their B2B marketing efforts and drive business growth.
• 11 am - 12 pm - Disruption Jams
  Join industry experts as they discuss the art of disruption, innovative strategies, and driving success in a dynamic market.
• 1 pm - 1:45 pm - Keynote Speakers:
  Devin Emery, Chief Content Officer at Morning Brew
  Jacob Donnelly, Founder, A Media Operator

Featured Content:

• 2:15 pm - 3:30 pm - Navigating Tech Hurdles in Audience Email Marketing Efforts
  Speakers: Joyce Neth, VP Director of Audience Development & Research at Watt Global Media; Jamie Archibald, Audience Development & Digital Media Consultant; Rob Keenan, President of Keenan Media
  Discover valuable insights on overcoming tech hurdles in email marketing strategies as technology plays an increasingly crucial role in audience development.
• 3:30 pm - After Sessions:
  Conclude the day with networking opportunities and cocktails, where you can connect with industry leaders, share insights, and foster valuable relationships

2025 SUPPORTING SPONSORS

Cambey & West
Leverage Lab

MACMA Announces New Free Membership Model 

Thank you for being a part of the Community that is so important to the Media, Audience & Content Marketing Association (MACMA). Your active involvement and participation in media topics are what makes MACMA so important and invaluable.

MACMA has embarked on a bold new plan to make the benefits of being a part of MACMA accessible to a larger audience.  MACMA membership is now free for everyone, and you are no longer required to pay to get access to the benefits of membership.

When you join MACMA, you will receive the following benefits:

• Access to enriching education and learning opportunities
• Networking avenues to foster connections within the industry
• Engaging and enlightening content through The Audience Architect Podcast
• Industry webinars featuring case studies and candid conversations with industry experts
• Valuable insights through an informative newsletter
• Exclusive discounts for MACMA and partner events

The process to join MACMA is the same regardless if you are a returning member or if you are joining for the first time.  You can easily JOIN OR RENEW NOW by CLICKING HERE .  You will be updating your membership profile during this process.  Within a few days, you will then receive an email confirming your membership.

If you have questions, please call or email Tim Bower at [email protected] or call 856-257-8117.

Thank you for your ongoing support and participation in MACMA. Together, we will continue to thrive and reshape the media, audience, and content marketing landscape.

The Ultimate Resource for Media, Audience, and Content Marketing Professionals

Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.

Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.

Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Episode 11: Navigating the Zero Click World with Tahnee Perry
Episode 12:  Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
Episode 13: Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
Episode 14: The Power of Data and its Impact on Audience Growth and Engagement
Episode 15: Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing

Full information on the MACMA Podcasts can be found HERE

 MACMA Recorded Webinars

Did you miss a live MACMA Webinar?  Are you a current MACMA Member? 
MACMA Members can access the MACMA Recorded Webinars by clicking HERE.

Not yet a MACMA Member?  CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits.

Recent MACMA Webinars: 
(click here for full webinar descriptions)

Title:  Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023
Speakers:  Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant

Title:  Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023
Speaker:  Lindsey Griffith, Manager of Data Technology at Endeavor Business Media

Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023 
Speakers:  Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital