MACMA February 20, 2025 Webinar
Innovating Media: Building Niche Brands in Space, Energy, and Beyond
Description:
Join Ari Lewis, co-founder of Arkaemedia, and Joel Hughes, CTO, for a dynamic conversation about launching and scaling niche media brands like Space, Nuclear, and Tectonic. This webinar will explore the challenges and opportunities of creating targeted content for innovation-driven industries, strategies for audience engagement and monetization, and the critical role of technology in shaping media growth. Ari and Joel will also dive into their collaborative efforts, the rationale for bringing in a B2B veteran to the CTO role, and how Arkaemedia is driving disruption in the media landscape. Whether you’re a publishing executive, content marketer, or audience strategist, this session will provide actionable insights for navigating the future of niche media.
MACMA IS OFFERING THIS WEBINAR FOR FREE TO EVERYONE!
CLICK HERE TO REGISTER
Speakers:
Ari Lewis
Ari Lewis is the co-founder of Arkaemedia, a media company focused on niche industries like space, nuclear energy, and tectonics. He has launched multiple successful brands under Arkaemedia, amplifying key narratives in these innovation-driven sectors.
Joel Hughes
Joel Hughes, CTO of Arkaemedia, is a B2B media veteran with expertise in audience development and digital strategy. A Folio: Top 100 innovator, he drives Arkaemedia’s growth through technology and strategic vision.
The Ultimate Resource for Media, Audience, and Content Marketing Professionals
Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.
Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.
Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Episode 11: Navigating the Zero Click World with Tahnee Perry
Episode 12: Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
Episode 13: Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
Episode 14: The Power of Data and its Impact on Audience Growth and Engagement
Episode 15: Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing
Full information on the MACMA Podcasts can be found HERE
MACMA Recorded Webinars
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