Date: Thursday, October 31, 2024
Time: 1:00pm - 2:00pm ET
Location: Zoom
Cost: MACMA Members - FREE!, Non-Members - $35.00
Elevate Your Data Strategy with First-Party Data and Intent Insights
Is your data strategy feeling a bit spooky with privacy regulations and scaling challenges lurking around every corner? Join us for an enlightening educational webinar, where experts will uncover how publishers in the Bombora co-op are using B2B intent data to transform their first-party data strategies and drive real results.
Special Guests:
Roberta Muller, Senior Vice President Product Development, Northstar Travel Group
Anthony Losanno, Senior Vice President Sales, Content, Emerald
Together with these industry leaders, we’ll explore:
- How Bombora, a leader in B2B intent data, helps businesses tap into the power of intent-driven insights to target and engage audiences more effectively.
- How media companies are using intent data to craft compelling audience stories that resonate and boost engagement.
- Proven strategies to leverage intent data in your outreach and fill your sales pipeline with the right prospects.
Don't miss out on this valuable opportunity to gain insights from the experts and discover how to navigate the challenges of data enrichment in today's landscape. It’ll be a session packed with treats, not tricks!
CLICK HERE TO REGISTER
SAVE THE DATE
Date: Friday, December 6, 2024
Location: Hearst Tower, New York City
FIPP NYC Insider Event: 9:30 AM
MACMA Holiday Extravaganza Networking Party: 12:00 PM
The Ultimate Resource for Media, Audience, and Content Marketing Professionals
Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.
Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.
Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Episode 11: Navigating the Zero Click World with Tahnee Perry
Episode 12: Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
Episode 13: Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
Episode 14: The Power of Data and its Impact on Audience Growth and Engagement
Full information on the MACMA Podcasts can be found HERE
MACMA Recorded Webinars
Did you miss a live MACMA Webinar? Are you a current MACMA Member?
MACMA Members can access the MACMA Recorded Webinars by clicking HERE.
Not yet a MACMA Member? CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits.
Recent MACMA Webinars:
(click here for full webinar descriptions)
Title: Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023
Speakers: Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant
Title: Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023
Speaker: Lindsey Griffith, Manager of Data Technology at Endeavor Business Media
Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023
Speakers: Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital
Join Today
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