MACMA’s "Interactive Keynote Leadership Forum"
Why 2025 is the Year of Optimism!
Description:
Join Almar Latour, CEO of Dow Jones and Publisher of The Wall Street Journal, as he shares his vision for 2025 and why, despite its challenges, the media and publishing industry should look to the year with great optimism. Gain strategic insights into how the disruption and pressures facing the industry will create new opportunities and ultimately shape its future. This thought-provoking session will explore how innovation, adaptability, and leadership can drive success in a rapidly evolving landscape, making 2025 a pivotal year for growth and progress.
THIS WILL BE SUCH A POWERFUL EVENT THAT MACMA IS OFFERING THIS WEBINAR FOR FREE TO EVERYONE!
CLICK HERE TO REGISTER
Speaker:
ALMAR LATOUR
Publisher, The Wall Street Journal
Chief Executive Officer, Dow Jones
Almar Latour is publisher of The Wall Street Journal and CEO of Dow Jones, a world-leading news and business information services company.
A journalist-turned-business leader, Almar combines a passion for news and technology with rich global experience and an entrepreneurial drive. Under his leadership, Dow Jones has doubled digital subscriptions and achieved record profits and revenue, while safeguarding the Wall Street Journal’s reputation as one of the world’s most-trusted news organizations.
Almar has an extensive track record of building successful news media businesses in the digital age. He oversaw the creation of the Barron’s Group, quadrupling the group’s digital audience at Barron’s and MarketWatch, and led the highly successful modernization of The Wall Street Journal’s website during the global financial crisis, setting the stage for the Journal’s first million digital subscriptions. Almar also led the development of The Wall Street Journal in Japan, Korea and China.
Almar has worked on three continents and has been stationed as a journalist in Brussels, London, Stockholm, New York and Hong Kong. Among a wide range of topics, he has reported on Central and Eastern Europe, technology and the rise of mobile phones, the Nordics and the Baltics as well as numerous mega-mergers. In addition to being a reporter, he has served as a bureau chief in New York, the managing editor of the Wall Street Journal online, and the editor-in-chief of The Wall Street Journal and Dow Jones in Asia-Pacific before being appointed the Journal’s Executive Editor.
Almar regularly discusses issues including the business of media, press freedom, global affairs and journalism in the era of generative AI. He started as a news assistant in Washington, D.C.
He is a native of the Netherlands and lives in New York City.
The Ultimate Resource for Media, Audience, and Content Marketing Professionals
Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.
Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.
Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Episode 11: Navigating the Zero Click World with Tahnee Perry
Episode 12: Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
Episode 13: Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
Episode 14: The Power of Data and its Impact on Audience Growth and Engagement
Episode 15: Crafting Connections: Mastering Audience Engagement in Next-Generation Publishing
Full information on the MACMA Podcasts can be found HERE
MACMA Recorded Webinars
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Recent MACMA Webinars:
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Title: Lead Generation - Best Practices and Tools
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Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023
Speakers: Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital
