MACMA Days 2025 - FutureProof: Redefining Media, Audience, and Leadership 

FutureProof 2025: Redefining Media, Audience, and Leadership. Next-generation strategies in audience engagement, content innovation, and leadership evolution. With a focus on actionable insights, the event brings together top industry professionals to explore cutting-edge solutions for navigating privacy challenges, leveraging data-driven storytelling, and adapting to the rapidly changing media, publishing, and events landscapes.

This event will be held at the Hearst Tower in New York City, New York.  

April 2, 2025 - Day 1: MasterClass & Insightful Sessions (separate registration fee required)

REGISTER FOR MACMA DAYS 2025 BY CLICKING HERE

MasterClass & Insightful Sessions - Wednesday, April 2, 2025
MasterClass Time: 1:00 - 4:00pm
MasterClass session only: $1,000.00
MasterClass fee if attending April 3, 2025: $800.00 

MasterClass (All three sessions for one registration rate):

  • 12-1pm - Registration
  • 1 pm - 2 pm - Navigating the Privacy & AI Readiness Tightrope: Turning Compliance into Competitive Advantage
    Speakers: Amanda Landsaw, Chief Marketing Officer, Endeavor Business Media; Bettina Lippisch, Vice President, Privacy & Data Governance, Omeda
    Explore strategies to leverage privacy compliance for a competitive edge.
  • 2 pm - 3 pm - Retention: The Secret Weapon for Audience Growth and ROI
    Speaker: Ruth Stevens, President, eMarketing Strategy Group
    Uncover the importance of retention marketing and its impact on business growth.
  • 3 pm - 4 pm - Breaking the Cycle: Transforming B2B Marketing Strategies to Escape the Insanity Loop
    Speaker: Jack Borie, Chief Marketing Officer UBIX.AI
    Learn how to innovate B2B marketing strategies for success in the digital age.
  • 4 pm - 5 pm - Cocktail Reception + Networking

April 3, 2025 - Day 2: Engaging Content & Networking

REGISTER FOR MACMA DAYS 2025 BY CLICKING HERE

Industry Day - Thursday, April 3, 2025
Industry Day Registration: 
Publishers: $650.00
Suppliers/Consultants/Vendors: $750.00 

Sessions Include:

  • 9:30 am - 10 am - The Attention Journey
    Speakers: Ian Edgar, Creative Consultant, Former VP of Creative Strategy & Video Programming at Condé Nast
    Embark on a journey of attention-grabbing strategies and disruptive innovations.
  • 10 am - 10:30 am - Mini Version: Breaking the Cycle: Transforming B2B Marketing Strategies to Escape the Insanity Loop
    Speaker: Jack Borie, Chief Marketing Officer UBIX.AI
    This condensed masterclass aims to equip attendees with actionable insights and strategies that can be immediately implemented to enhance their B2B marketing efforts and drive business growth.
  • 11 am - 12 pm - Disruption Jams
    Join industry experts as they discuss the art of disruption, innovative strategies, and driving success in a dynamic market.
  • 1 pm - 1:45 pm - Keynote Speakers:
    Devin Emery, Chief Content Officer at Morning Brew
    Jacob Donnelly, Founder, A Media Operator

Featured Content:

  • 2:15 pm - 3:30 pm - Navigating Tech Hurdles in Audience Email Marketing Efforts
    Speakers: Joyce Neth, VP Director of Audience Development & Research at Watt Global Media; Jamie Archibald, Audience Development & Digital Media Consultant; Rob Keenan, President of Keenan Media
    Discover valuable insights on overcoming tech hurdles in email marketing strategies as technology plays an increasingly crucial role in audience development.
  • 3:30 pm - After Sessions:
    Conclude the day with networking opportunities and cocktails, where you can connect with industry leaders, share insights, and foster valuable relationships

Secure your spot now for MACMA Days 2025 and be a part of an unforgettable experience that redefines the future of media, audience, and leadership.


Programming Schedule

MACMA's core mission is serving the community and supporting audience development professionals at all levels. We achieve this by creating opportunities for education, fostering networking connections, and offering career development assistance. We aim to empower you to learn, grow, and attain your objectives within the rapidly evolving media landscape.

As an organization, we are committed to forward-thinking initiatives with a strong emphasis on emerging technologies. We provide a platform for our members to engage, participate, and share their insights actively. If you have ideas for potential programming, please don't hesitate to contact us at [email protected].

Our programming series exemplifies our dedication to fulfilling our mission. We look forward to your participation in our upcoming events. Keep in mind that MACMA membership also grants you access to exclusive discounts for partner events. Join us in shaping the future of media and audience development!