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The MACMA 2024 Holiday Extravaganza, set for December 6 at Hearst Tower in NYC, spotlights an exciting cross-generational exploration of the media, publishing, and events industries. This festive event unites seasoned leaders and rising stars to examine how generational differences and similarities shape audience behaviors, organizational cultures, and sales strategies.
Understanding the audiences of 2030 is essential to thrive in media’s rapidly evolving landscape. The next decade will bring unprecedented changes in technology, consumption habits, and cultural dynamics, driven by factors like the rise of Gen Z and Gen Alpha, advancements in AI and shifting expectations around content and interactivity. By gaining insight into these future audiences now, media companies can proactively develop content, strategies, and platforms that cater to emerging preferences and needs.
MACMA’s Holiday Extravaganza is THE day for you & your Team. This is a generationally diverse day with conversations will bring it ALL together for you and your team for a fantastic 2025!
Date: Friday, December 6, 2024
Location: Hearst Tower, New York City
Registration opens at 8:00AM ET (Lobby)
FIPP NYC Insider Event: 9:00 AM ET (3rd Floor Auditorium)
MACMA Holiday Extravaganza Networking Party: Registration opens at 12pm, Lunch starts at 12:15pm ET
Agenda:
FIPP INSIDER NYC 2024 (3rd Floor Auditorium)
9-9:40am ET - Ian Edgar, Creative Consultant, Former VP of Creative Strategy & Video Programming at Condé Nast
Topic: "Nobody Knows Anything" - Challenging industry misconceptions to improve creative success in digital video.
9:45-10:30am ET - Dr. Jon Roberts, Chief Innovation Officer, Dotdash Meredith
Topic: "Right Content, Right Time" - The importance of user-first content strategy.
10:45-11:30am ET - AnnMarie Willis, Co-Founder & CEO, Leverage Lab LLC
Topic: "Data-Driven Marketing & Innovation" - Leveraging first-party data for growth.
11:30am-12:15pm ET - Expert Panel
Yulia Boyle, Chair, FIPP, and Founder and Principal, YPB Global
Nicki Murphy, Founder, The River Group
Alastair Lewis, CEO, FIPP Ltd
To Register for the FIPP event only please CLICK HERE
For more information on the FIPP speakers and presentations please CLICK HERE
MACMA HOLIDAY EXTRAVAGANZA (44th Floor)
12:15-12:45 PM – Lunch/Networking
12:45-1:00 PM – Welcome from MACMA President Lisa Pistilli
KEYNOTE - 1:00-2:15pm ET
Valentina Bojanini, Director of Audio Content Strategy - TED
Farrah Bostic, Founder-Difference Engine
Topic: Debunking media consumption myths and fostering inclusive storytelling to engage audiences across generations.
In this collaborative co-keynote session, Farrah Bostic from The Difference Engine and Valentina Bojanini from TED tackle common myths about media consumption, challenging assumptions that certain platforms are exclusive to specific generations or that audiences have rigid preferences. They’ll explore how inclusive storytelling and a nuanced understanding of generational values can foster deeper, more authentic connections. By balancing intuition with data, Farrah and Valentina reveal strategies for transforming research insights into narratives that engage audiences across diverse platforms, while keeping pace with rapid shifts in the media landscape.
INTERACTIVE PAIRINGS - 2:15-3:30 PM
Dynamic conversations will pair experienced leaders with rising professionals, discussing content strategies, data-driven audience engagement, and the future of media sales. This session offers valuable insights for teams looking to navigate generational differences and adapt strategies for the next decade of media
RECEPTION - 3:30-4:30 PM
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