Email and Newsletter Summit 2.0: Strategies for Engagement & Profitability
Thursday, September 26, 2024
Chicago, Illinois
Location:
Chicago Yacht Club
400 East Monroe Street
Chicago, IL 60603
https://www.chicagoyachtclub.org/
This is an in-person event and there is not a remote attendance option.
Space is limited so register early to guarantee your spot.
Please join MACMA for this groundbreaking event.
MACMA Thanks the 2024 Email Summit Sponsors
Registration Rates:
MACMA MEMBER - $125.00
NON-MACMA MEMBER with membership through December 31, 2024 - $155.00
CLICK HERE TO REGISTER
Need a hotel room? Click here for information
Event Agenda:
Registration and Continental Breakfast: 9:45-10:15am CDT
Session 1: 10:20am-11:15am CDT
Title: Email and Newsletter Strategies
Description:
Integrating with Product Mix and Profitability: Explore the strategic placement of email and newsletters within the overall product and profitability mix. Discuss the necessary investments in staffing, collaboration and platforms to maximize impact.
Speaker:
Jim Kirk, Group Publisher and Publisher and Executive Editor at Crain’s Chicago Business
Session 2: 11:15am-12:00pm CDT
Title: Mastering Key KPIs for Effective Audience Engagement
Description:
Delve into the crucial KPIs for email and newsletter performance. Provide actionable insights on how to optimize these metrics to drive decision-making and outline practical engagement tactics.
Speaker:
Patti McGuinness, SBM Audience Development
Lunch: 12:15-12:45pm CDT
Session 3: 1:00pm-1:45pm CDT
Title: Synergizing Audience, Marketing, and Editorial for Enhanced Engagement
Description:
Discuss how collaboration between audience development, marketing, and editorial teams can lead to superior email and newsletter engagement and monetization. Address common content challenges and solutions.
Speaker:
Travis Hessman, VP of Content-Endeavor Business Media
Session 4: 2:15pm-3:00pm CDT
Title: Influence of Email Infrastructure and Technology on Publishing Success
Description:
Cover the impact of email infrastructure leaders and technology on publishing and media, highlighting best practices and innovative solutions.
Speaker:
Andrea Mooney, VP, Audience Platforms | 1P Data | Identity Resolution | Consent Management, Nexstar Media Group
Session 5: 3:00pm-3:45pm CDT
Title: Leveraging a Customer Data Platform as the Source of Truth
Description:
Explain how to utilize a Customer Data Platform (CDP) to unify data across channels, personalize content with AI/ML, and optimize email and newsletter campaigns for maximum engagement and monetization.
Speaker:
AnnMarie Wills, CEO-LeverageLab
Networking Reception: 3:45-4:45pm CDT
Registration Rates:
MACMA MEMBER - $125.00
NON-MACMA MEMBER with membership through December 31, 2024 - $155.00
CLICK HERE TO REGISTER
MACMA Thanks the 2024 Email Summit Sponsors
