CLICK HERE TO REGISTER 

The MACMA 2024 Holiday Extravaganza, set for December 6 at Hearst Tower in NYC, spotlights an exciting cross-generational exploration of the media, publishing, and events industries. This festive event unites seasoned leaders and rising stars to examine how generational differences and similarities shape audience behaviors, organizational cultures, and sales strategies.

Understanding the audiences of 2030 is essential to thrive in media’s rapidly evolving landscape. The next decade will bring unprecedented changes in technology, consumption habits, and cultural dynamics, driven by factors like the rise of Gen Z and Gen Alpha, advancements in AI and shifting expectations around content and interactivity. By gaining insight into these future audiences now, media companies can proactively develop content, strategies, and platforms that cater to emerging preferences and needs.

MACMA’s Holiday Extravaganza is THE day for you & your Team.  This is a generationally diverse day with conversations will bring it ALL together for you and your team for a fantastic 2025!

CLICK HERE TO REGISTER

Date: Friday, December 6, 2024
Location: Hearst Tower, New York City
Registration opens at 8:00AM ET (Lobby)
FIPP NYC Insider Event: 9:00 AM ET (3rd Floor Auditorium)
MACMA Holiday Extravaganza Networking Party: Registration opens at 12pm, Lunch starts at 12:15pm ET

Agenda:

FIPP INSIDER NYC 2024 (3rd Floor Auditorium)
9-9:40am ET - Ian Edgar, Creative Consultant, Former VP of Creative Strategy & Video Programming at Condé Nast
Topic: "Nobody Knows Anything" - Challenging industry misconceptions to improve creative success in digital video.
9:45-10:30am ET - Dr. Jon Roberts, Chief Innovation Officer, Dotdash Meredith 
Topic: "Right Content, Right Time" - The importance of user-first content strategy.
10:45-11:30am ET - AnnMarie Willis, Co-Founder & CEO, Leverage Lab LLC
Topic: "Data-Driven Marketing & Innovation" - Leveraging first-party data for growth.

11:30am-12:15pm ET - Expert Panel
Yulia Boyle, Chair, FIPP, and Founder and Principal, YPB Global
Nicki Murphy, Founder, The River Group
Alastair Lewis, CEO, FIPP Ltd

To Register for the FIPP event only please CLICK HERE

For more information on the FIPP speakers and presentations please CLICK HERE

MACMA HOLIDAY EXTRAVAGANZA (44th Floor)

12:15-12:45 PM – Lunch/Networking

12:45-1:00 PM – Welcome from MACMA President Lisa Pistilli

KEYNOTE - 1:00-2:15pm ET
Valentina Bojanini, Director of Audio Content Strategy - TED
Farrah Bostic, Founder-Difference Engine
Topic: Debunking media consumption myths and fostering inclusive storytelling to engage audiences across generations.

In this collaborative co-keynote session, Farrah Bostic from The Difference Engine and Valentina Bojanini from TED tackle common myths about media consumption, challenging assumptions that certain platforms are exclusive to specific generations or that audiences have rigid preferences. They’ll explore how inclusive storytelling and a nuanced understanding of generational values can foster deeper, more authentic connections. By balancing intuition with data, Farrah and Valentina reveal strategies for transforming research insights into narratives that engage audiences across diverse platforms, while keeping pace with rapid shifts in the media landscape.

INTERACTIVE PAIRINGS - 2:15-3:30 PM
Dynamic conversations will pair experienced leaders with rising professionals, discussing content strategies, data-driven audience engagement, and the future of media sales. This session offers valuable insights for teams looking to navigate generational differences and adapt strategies for the next decade of media

RECEPTION - 3:30-4:30 PM

CLICK HERE TO REGISTER 

 


 

The Ultimate Resource for Media, Audience, and Content Marketing Professionals

Our monthly podcast features candid conversations with industry leaders and experts that provide valuable insights, education, and diverse perspectives on various media, content, and marketing-related topics.

Episodes
Browse through our collection of episodes featuring discussions with leaders and experts in the industry. Subscribe to stay up-to-date on the latest news and trends in the media, audience, and content marketing.

Episode 1: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part One
Episode 2: The Impact of Artificial Intelligence on The Publishing, Media, and News Industries – Part Two
Episode 3: Uncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4
Episode 4: How Intent Data is Shaping Audience Strategies and Transforming Publishing
Episode 5: Crafting Authentic Engagement: A Deep Dive with Carla Zanoni
Episode 6: Inside the Evolution: Live Insights with James Hewes on Media’s Future at MACMA’s Holiday Extravaganza
Episode 7: The Reinvention of Magazines in a Digital World: A Conversation with Peter Houston
Episode 8: Unveiling the Future of Audience-Driven Product Innovation with Ronda Hughes
Episode 9: Scaling Engaged Niche Communities & The Art of Experimentation in News Organizations
Episode 10: Transforming Behavioral Insights into Action: Strategies to Elevate Audience Engagement & Ad Performance
Episode 11: Navigating the Zero Click World with Tahnee Perry
Episode 12:  Tracking Audience Engagement Trends: Strategies for the Digital Age with Madeleine White
Episode 13: Navigating the First-Party Data Revolution: Privacy, Personalization, and Profit
Episode 14: The Power of Data and its Impact on Audience Growth and Engagement


Full information on the MACMA Podcasts can be found HERE


 MACMA Recorded Webinars

Did you miss a live MACMA Webinar?  Are you a current MACMA Member? 
MACMA Members can access the MACMA Recorded Webinars by clicking HERE.

Not yet a MACMA Member?  CLICK HERE to join MACMA today to gain access to the recorded webinars and all MACMA Member Only Benefits.

Recent MACMA Webinars: 
(click here for full webinar descriptions)


Title:  Lead Generation - Best Practices and Tools
Recorded: Thursday, August 24, 2023
Speakers:  
Sandra Kehoe, Marketing Director, Sales at Emerald X
Meg Estevez, Marketing Consultant

Title:  Unleashing the Power of Customer Data Platforms in B2B Media
Recorded: Thursday, June 15, 2023
Speaker:  Lindsey Griffith, Manager of Data Technology at Endeavor Business Media

Unlocking Digital Audiences: the GA4 Moment and Cookies
Recorded: Friday, March 10, 2023 
Speakers:  Patricia McGuinness, President, SBM Audience Development
Dennis Hecht, Chief Product & Analytics Officer, 7 Knots Digital

 

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